The first presentation of the "The Story of Christmas" was held at St George’s, Hanover Square, W1, on 19th December 1978. The original intention of the organisers was to raise a modest sum for charities – particularly those dealing with homelessness and children.

Over the past 32 years, the event has grown and now raises £150,000/£200,000 each year. Last year the appeal "topped" £200,000 for the first time. In the past 32 years the associated appeal has raised over £2.7 million. More than 85% of the net advertising income and donations has been available for the charitable purposes of the appeal. The aim of the Organising Committee is to ensure that the highest possible proportion of the funds raised are available to the charities. To this end, sponsors cover most of the direct costs.

The event at St George’s takes the form of a festival of Nine Lessons with Carols. The readings are given by leading figures from the theatre and from public life. The Choir of Westminster Cathedral and the Band and Fanfare Trumpeters of the Irish Guards provide the music. Following the service at St George’s, which last for just over an hour, there is a champagne reception for the principal guests and supporters. 

The objectives of the associated appeal continue to be directed to helping homeless people and disadvantaged children. 

Dame Judi Dench is the President and Aled Jones is the Vice President.